The 1975 have seen great success this year with various festival performances up and down the country and their debut album even reached number one on the Official Albums Chart.
The Manchester based band don’t show signs of slowing down anytime soon and the director for the video of their latest single ‘Girls’ has spoken about the ideas behind it.
If you haven’t seen the video or heard the single then fear not, that’s all sorted at the bottom of the page but don’t go yet!
The video begins with frontman Matt Healey talking about how wrong everything feels and how the video should be in black and white and less “pop” like.
“Everything feels totally wrong… We’re not a pop band… It needs to be black-and-white for a start.” says Healey
The video, directed by Adam Powell then continues showing the Manchester band in various pop video scenes including various colourful backdrops and barely clothed women.
Adam Powell spoke with MTV and spoke about the video: “We set out to make a video about a band not wanting to make a video.”
He continued: “It’s really funny to me, the impression people have of the music industry and music video directors. It’s fun to play with that image.”
“This is really the first time I’ve had such a direct conversation with a fan base through my work. We’re all kind of poking fun at each other, and it’s a really great thing to be a part of.”
He finished up by saying: “I had the best of both worlds, being able to make a full-on pop video but [to also] be kind of cheeky, silly, and subversive, you know?”
Earlier in the year The 1975 also topped a poll on BBC Radio 1 which resulted in their hit song ‘Chocolate’ being voted the best played song in the past five years on the station.
Listeners were able to choose from 100 songs from 2009 through to 2013 with each year having 20 songs to choose from.
At the time BBC Radio 1 DJ Greg James commented on the news: “It’s great that a load of our favourite new British bands like Bastille and The 1975 are so high up on the list.”
The top 5 tracks played on BBC Radio 1 over the past five years as voted for by listeners were:
1. ‘Chocolate’ – The 1975
2. ‘Pompeii’ – Bastille
3. ‘My Songs Know What You Did In The Dark (Light Em Up)’ – Fall Out Boy
4. ‘Starry Eyed’ – Ellie Goulding
5. ‘Black Chandelier’ – Biffy Clyro
If you haven’t heard it yet then listen to ‘Chocolate’ below and make sure you check out their self titled album.