It’s been reported today that ITV bosses are considering axing presenting duo Adrian Chiles and Christine Bleakley from their hosting roles on failing Daybreak.
The show – which was of course a revamp of the former GMTV – has recorded increasingly poor viewing figures, and according to the Daily Mirror, ITV executive Peter Fincham called both Chiles and Bleakley into a meeting to discuss the issue.
The paper reports that Fincham warned the duo they may be axed in forthcoming weeks if viewer ratings don’t improve.
However, it seems the driving force behind the possible axing comes from new producer Karl Newton, who has been brought in by ITV to perform a shake-up of the show. He will soon be joined behind the scenes by his colleague, David Kermode.
It’s thought that Kate Garraway’s job could also be under threat, and that Newton is considering bringing in former Sky News presenter Helen Fospero to replace Kate.
Daybreak has seen recent viewing figures fall to around 700,000l, which is around half of its BBC Breakfast show rival.
An ITV spokesman said, “Daybreak is still in the process of transitioning into the daytime department.
“We are continuing to develop the show.”
And an official spokesman said, “Our line is Adrian and Christine are the presenters of Daybreak.”
The paper adds, “Management for both stars refused to comment yesterday.”
Personally, Chiles and Bleakley are the reason I no longer watch the show. I used to always put GMTV on the moment I got up, but I simply don’t like either Adrian or Christine…
I didn’t like them when they presented The One Show either, so a change of channel and timeslot didn’t change that for me.
But what about you? Why do you think Daybreak is failing so badly? Is it because of Chiles and Bleakely? And would you tune in if they left?
Here’s a clip of the couple’s first ever appearance on Daybreak…