At last! Adrian Chiles and Christine Bleakley axed by Daybreak chiefs!
And of course, as part of the multi-million pound re-brand, ITV bosses sacked a raft of familiar GMTV faces, and brought in Chiles and Bleakley instead. Error.
In the year they’ve been at the sofa’s reigns, viewing figures have dropped to a startling low of around 350,000. Which, given that Adrian received a £6mn contract, and Christine a deal worth £4mn, is kinda shocking.
A show insider told The Sun, “It’s game over. ITV have tried everything to make the show work, but viewers are fed up with Adrian and Christine.
“The point of scrapping a well-liked brand like GMTV was to come up with something a lot better — but the opposite’s been true.”
The paper goes on to say that the sacking of the duo is expected to be officially announced on December 1st, when new executive David Kermode takes over production of the show. It’s understood that he took the job on the proviso he could bring in new hosts.
Are you glad Christine and Adrian will be leaving? And who would you like to see as new presenters?