It’s been reported today that BBC chiefs have accused ITV of “fixing” the recent National Television Awards so that their flagship soap Coronation Street would win the coveted Best Serial Drama award.
The Daily Mirror reports, “ITV craftily moved Emmerdale from its usual Wednesday 7pm slot and replaced it with Corrie so viewers saw it just moments before the awards show began.”
Viewers were able to cast their votes for Best Serial Drama right up until the last minute during the awards ceremony.
A BBC insider told the paper, “It seems ITV will stop at nothing to win NTAs…
“The stars tweet reminding people to vote – then they put a big Corrie episode on moments before the show starts.
“It is such an obvious tactic and not the first time they have played unfairly when it comes to the NTAs.”
But last night, an ITV source remarked, “These claims of a fix are just sour grapes.
“The best soap won and our ratings are better than EastEnders too, averaging 9.2 million.”
Another TV insider added, “It would be great one year if there was a level playing field but Corrie seems to find its way on screen somehow just before the voting lines close.”
When Corrie won the award, one viewer wrote, “What a complete fix this year. Just so happens to be the ITV’s production wins on ITV award show.”
Another added, “EVERYONE knows #eastenders is better… EastEnders was robbed.”
In a statement about the debacle, an ITV spokesman said, “Last year Coronation Street was broadcast on Monday, Thursday and Friday but in 2013, it is going out on a Wednesday.
“Viewers expect to see it midweek which is why it was rescheduled to 7pm to make way for the NTAs.”
What do you think about this story? Was there an attempt by ITV to “fix” the NTAs in Corrie’s favour? Or are the BBC insiders just suffering a bad case of the green-eyed monsters?
Here’s a reminder of the moment Corrie won the award on Wednesday night…