Beyonce has today released ‘Part 2’ of her self-titled album on YouTube, and rather than it being a brand new album (which we all thought Part 2 may be), it was the first part of a new series of videos from the star.
In what has been described as “a mini art feature comprised of several parts”, the videos will give fans an insight into the creative process behind the new visual album that was released last Friday (December 13).
In the video, Bey explains that the “message behind this album was finding the beauty and imperfection”.
In the video for ‘Pretty Hurts’ we see Beyonce taking part in a beauty pagent as ‘Miss 3rd Ward’ and it’s quite an emotional video as we see Bey competing with some very self-centered and bitchy girls in an industry that is filled to the rafters with exactly that. It can be a very humiliating and judgemental place to be and B wanted to “capture how humiliating and insecure that makes you feel”.
Bey continues: “I had this image of this trophy and accepting these awards and kind of training myself to be a champion. And at the end of the day when you go through all of these things [you think], ‘Is it worth it?’
“You get this trophy and you’re like ‘I’ve basically starved, I’ve neglected the people that I love, I’ve conformed to whatever everybody else thinks I should be and I have this trophy. What does that mean? The trophy represents all the sacrifices I’ve made as a kid. All of the time that I lost, being on the road in studios as a child and I just want to blow that shit up.”
The star goes on to say that another message behind the album is that sometimes, you have to lose to become better and if you do lose, then you have to embrace it. In one of the videos from the new album, we see Beyonce in a girl group on a show called Star Search when she was 9 years old. As a 9 year old, she was driven to win the competition but the group only finished in second place.
She explained: “When I was in the studio, I was threading the songs together and I thought of this performance which was a really defining moment in my life as a child. In my mind: we would perform on Star Search, we would win, we would get the record deal and that was my dream at that time. There was no way in the world I’d ever have imagined losing as a possibility.
“I was only 9-years-old so at that time, you don’t realise you could actually work super hard and give everything you have and lose. It was the best message for me. When I put Ed McMahon introducing us as the ‘Hop-Hop rapping Girls Time’, it clicked something in my mind”.
One song on the new album, “Flawless’ is quite an aggressive song which is bursting at the seams with attitude.
Speaking about that track and the message of losing, she said: “I feel like something about the aggression of Bow Down and the attitude of Flawless, the reality is – sometimes you lose and you’re never too good to lose, you’re never too big to lose, you’re never too smart to lose. It happens and it happens when it needs to happen and you have to embrace those things”.
Finally Beyonce added that she’s at a point in her life now where she is striving for growth, happiness, fun and enjoying her life, as it’s short…
Beyonce’s new self-titled visual album is on sale now on iTunes.