Biggest Loser UK moves to ITV primetime

ITV have commissioned Shine TV to make a new Biggest Loser series but for a primetime slot following its successful daytime debut for the channel last year.

The series, which ran daily throughout eight weeks on ITV daytime, saw Kevin Sage win the life-changing programme in June 2009 by losing a staggering 9 stone and 6lbs.

The new series of eight, hour-long programmes is due to air early in 2011 in a peak-time slot and Shine TV Joint Managing Director, Karen Smith, said: “Despite its cheeky title, “The Biggest Loser” is a hugely positive series which genuinely transforms people’s lives for the better. Last year’s winner Kevin has maintained his weight loss and has just completed the London Marathon while Jodie Prenger who won a previous series went on to appear as Nancy on the hit BBC Show, I’d Do Anything, when her weight loss gave her a new-found confidence.”

Alison Sharman, said: “This is a one of the great formats of recent years. It is a wonderfully entertaining watch, with powerful and inspirational stories at its heart. I am delighted that an ITV prime time audience will now be able to enjoy it.”

The Biggest Loser on ITV Daytime saw16 overweight people put through a vigorous change in diet and intense exercising regime over eight weeks in an attempt to lose weight and change their lives.

At the end of each week, contestants that lost the least amount of weight in the preceding seven days face elimination, and one of them will go home. After the eight weeks are up, all of the remaining contestants are sent home where they must carry on their new dietary and fitness programmes in preparation for the grand finale, which happens eight to ten weeks after leaving the house. There, the contestants are all weighed again and the person who has lost the most weight wins the title of “The Biggest Loser” and a cash prize.

This will be the fourth series to hit UK screens after two series for Living in 2005 and 2006, and last year’s series for ITV1.

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