The BRIT Awards were broadcast on ITV 1 last night in the UK and on YouTube around the world but overnight data shows that viewers just weren’t tuning in.
Despite performances from Arctic Monkeys, Katy Perry, Ellie Goulding, Bruno Mars, Beyonce and more people just weren’t tuning in as James Corden hosted for the final time.
Digital Spy reported earlier today that according to overnight data the BRITs fell to one of the lowest-rated broadcasts on ITV.
Ignoring people tuning in on +1 and focusing on viewers watching only on ITV 1 the average rating had dropped by almost 2.5 million after last year which attracted 4.20 million (18.4%) from 8pm.
Back in 2006 the BRIT Awards had its lowest rating of 4.6 million but after 359k tuned in on ITV 1 +1 (1.8%) this brought the total up to 4.56 million.
Exact reasons behind such a drop in ratings can’t really be found out, with such a huge selection of television channels it’s quite each for people to watch something else and then catch up at a later date on demand.
It’s not all bad for the BRITs however as following the awards ceremony artists who performed and were nominated soared in the iTunes Charts.
Earlier today we reported that the likes of Bastille, Lorde, Arctic Monkeys, Rudimental and John Newman all had their albums shoot back up the charts.
At present Album of the Year winners Arctic Monkeys now top the iTunes Chart with their album ‘AM’ knocking ‘The BRITs Album 2014’ into second place.
Most other albums including the Ellie Goulding, Disclosure, Lorde and Bastille are in more or less the same position as they were this afternoon.
On the Official Albums Chart Update yesterday it was revealed that Scottish singer-songwriter Nina Nesbitt was set to top the charts going into the weekend with her debut album ‘PEROXIDE’.
Make sure you follow us on Twitter @UnrealityTV to see if the young singer can score her first ever UK number one album when Jameela Jamil on BBC Radio 1.
Watch below as the Arctic Monkeys perform their hit ‘R U Mine?’ live at the BRIT Awards 2014.