BRITANNIA HIGH GOES GLOBAL WITH HBO, MBC, SEVEN AND NICKELODEON

by Lisa McGarry

ITV Global Entertainment Ltd announced today that its international television distribution business has closed significant deals with key global broadcasters for the hit musical-drama, Britannia High.

HBO Latin America, MBC in the Middle East, Seven Network Australia and Nickelodeon Australia have each acquired the new series.

Set in a contemporary performing arts school, Britannia High follows a group of six talented students as they strive to achieve their dreams of stardom. The series consists of nine one-hour episodes, each focusing on a specific character. The musical score was directed by Gary Barlow – the BRIT and Ivor Novello Award winning artist from Take That.

Tobi de Graaff, Global Director, International TV Distribution, ITV Global Entertainment said, “Britannia High has performed well in the UK amongst the tween and young adult audience – where it regularly rates number 1 with the demographic in its primetime slot. In just five episodes the show has been watched by over 35%* of UK TV viewers and we’re gearing up to launch multiple commercial brand extensions this winter. We’re delighted to have secured deals with these important TV networks – with many more sales to be confirmed shortly.”

Britannia High will premiere on HBO Latin America in 2009. HBO Latin America is the region’s leading premium subscription broadcaster and home to global successes including Entourage and ITV1’s Primeval.

MBC channel started in London as the first satellite, free-to-air multi-channel media group of its kind in the Arab world. Now based in Dubai, over the past 15 years MBC has added a further 5 TV and 2 radio channels, O3 Productions and Middle East News, and broadcasts international blockbusters such as Lost and Prison Break in addition to high quality Arabic programming.

Seven is Australia’s largest commercial television network and its programming -including long running drama Home and Away and international hits such as High School Musical and Ugly Betty – reaches more than nine in ten Australians every week.

Now in its 29th year and 13th year in Australia, Nickelodeon is the leading entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. Nickelodeon Australia airs Nickelodeon and Nick Jr. channels 24 hours a day, seven days a week and is seen in over 2.2 million households via AUSTAR, FOXTEL, and OPTUS. The company’s portfolio extends across television, online, mobile, theme parks and music.