This January, for the first time Channel 4 unites its three titans of cuisine – Gordon Ramsay, Hugh Fearnley-Whittingstall and Jamie Oliver – in a two week season of programming that challenges the people of Britain to think before they eat. Hugh confronts the nation’s supermarkets, Jamie exposes the over-industrialised food industry and Gordon goes LIVE as he proves fast food can mean good food. The season will also include two Dispatches specials.
Hugh’s Chicken Run presents Hugh Fearnley-Whittingstall with his biggest challenge yet, as he goes behind the chicken shed doors to change the way Britain consumes chicken. From supermarkets to takeaways, Hugh wants everyone to go free-range. Starting with the residents of his local town Axminster, and Tesco supermarket, Hugh goes on to challenge all the major supermarkets to change their ways. In this hard hitting series, Hugh learns about the reality of modern poultry
production and sets up his very own intensive farm – a living set which reveals just what happens to chickens that are then sold for less than the price of a pint of beer.
Jamie’s Fowl Dinners: In a dramatic television event, Jamie Oliver hosts a gala dinner where he shows his guests the hideous realities of industrial chicken production in this country through a series of shocking demonstrations. Jamie is asking consumers to change what they buy, farmers to change how they farm, and retailers to change what they sell. But will his guests still be hungry at the end?
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