Channel 4 to launch new catch-up channel 4seven on July 4th
Back in March, Channel 4’s chief executive David Abraham announced that the broadcaster was launching a catch-up TV channel dedicated to repeats of the regular channel’s hit shows.
And today, it’s been revealed that the channel, to be entitled, 4seven, will launch on July 4th.
Of the new channel, Abraham said, “With so much choice out there, viewers are increasingly saying they sometimes just miss the best stuff, despite their PVR and VOD.
“4seven will give viewers more chances to catch the most popular and talked about Channel 4 shows from the last seven days.
“It will schedule the main channel content that is creating noise – amongst social media, bloggers, commentators and of course via contact our viewers have directly with us – and incorporate this buzz into the look and feel of the channel…
“Scheduled in close harmony with all our other channels, 4seven will be a powerful way of maximising the audience for the many hours of new Channel 4 programming we launch every week, as well as an opportunity to direct viewers back to Channel 4 to watch more.
“The launch of 4seven also supports our strategy of embracing the opportunities of connectivity, by exploring way to deepen engagement with our viewers and expand the choices we can offer them.”
The channel number assigned to 4seven for Virgin Media and Freesat aren’t yet known, but it’s believed that 4seven will launch on channel 47 on Freeview and will replace More4 +2 on Sky at position 269 on the EPG.