Hugh Fearnley-Whittingstall faces takes on Britain’s biggest supermarket, Tesco, in an audacious attempt to change the company’s animal welfare policy from the inside by becoming a shareholder.

Following Hugh’s Chicken Out campaign, supermarkets nationwide sold out of free-range chicken. But Britain’s biggest retailer Tesco was still reluctant to talk to Hugh. This film reveals what happened next.

Hugh also visits poultry farmers to find out if higher welfare indoor birds could provide the nation with more humanely-produced yet affordable chicken as people increasingly feel the pinch.

Monday 26 January 2009
9:00pm, Channel 4