As we reported earlier here on Primetime, bookmaker Paddy Power are taking bets from punters on which famous bottom is about to take up Daybreak sofa space when it’s vacated by Adrian Chiles and Christine Bleakley…
However, according to today’s Daily Mirror, new Daybreak boss David Kermode is planning to – or hoping to – emulate the success of introducing relatively unknown faces to the sofa, which worked very well for ITV bosses when they put Anne Diamond and Nick Owen in the roles on GMTV.
Anne and Nick were recruited to GMTV back in the ‘80s after the breakfast show launched originally with famous faces fronting it, such as Michael Parkinson, David Frost, Angela Rippon and Anna Ford, who all failed to attract viewers.
And similarly, when GMTV underwent its re-brand, and Bleakley and Chiles were head hunted from the BBC – for a small fortune – viewers tuned out in their droves.
So, of hiring famous hosts for the show, an ITV insider told the paper “We’ve learned our lesson…”
And of putting in hitherto unknown hosts, the insider added, “It’s a lot cheaper too.”
Last July, another insider told The Sun of the plans that were then afoot to shake up Daybreak.
The source said, “It’s back to basics time. The feeling is it needs to go back to the GMTV format of the warm tones.
“It’s been on air nearly a year and still can’t pull in the numbers we thought it would.”
Now, for me, I suspect where Daybreak has gone wrong is that it didn’t ask viewers what – or who – they wanted on the show, so we are…
Who would you like to see presenting Daybreak?
For me, I’d like to see Andrew Castle and Kate Garraway in the job.
Let us know who you want, but for now, here’s a clip showing GMTV’s last day…