An exciting new interactive “experiment” has been announced by ITV which will see fans of Emmerdale able to interact with their favourite characters and delve deeper into the show’s plotlines.

According to Televisual, ITV revealed that they’ve joined forces with media company Somethin’ Else to extend Emmerdale storylines “beyond the television screen and into the digital universe.”

The site goes on to say that when the new initiative is launched, the show’s plotlines will develop off the screen as well as on it, and fans will be able to follow the events – and the major characters in it – of the storyline online and via their mobile phones.

Ben Freeman, who’s the head of soap and drama at ITV, said: “We are really excited to be working with Somethin’ Else to expand the storytelling canvas for one of the nation’s most loved soaps…

“We aim to transform the franchise into a multi-platform brand, and hope that digital activity will become a key element to the Emmerdale franchise.”

And Stuart Blackburn, the show’s executive producer, added, “This is an exciting proposition for Emmerdale and will give us a unique opportunity to provide viewers with a more interactive experience.

“From discovering what characters really think about each other by following their private messages, to seeing unseen footage filmed on their mobile phones, our rapidly developing online initiative will bring new ways of telling stories.”

There’s no news yet as to when this will launch, but we’ll of course keep you posted. It sounds very interesting doesn’t it?!