Fiona Phillips is quitting ITV breakfast show GMTV after 15 years of service.

Philips revealed how hard the break would be for her saying it was:

“the hardest decision I have ever made”, adding: “I love the job.”

“I’ve got other responsibilities. The children, a home life and an elderly dad who needs me – and I’ve recognised that I can’t have it all,” she said.

GMTV’s director of programming Peter McHugh said she would be “sorely missed”.

He added: “But after all those years of getting up at 4am we can understand why she wants a change.

“Her honesty and openness have helped make GMTV the success it is. She is a tough act to follow.

“But she’s not going until Christmas which gives us plenty of opportunity to organise lots of leaving dos.”

However it won’t be the last time that we’ll see Fiona on the box. Her agent assured:

“Fiona is leaving GMTV but she is not leaving television,”