BBC Worldwide Productions France has licensed the Love Productions format The Great Bake Off to the French commercial channel M6. A local version of BBC TWO’s hit series is being produced by BBC Worldwide’s production base in France and is set to air later this year. From making Tarte Tatin to Croquembouche, a hand selected group of French amateur bakers will be put through a series of challenges to test every aspect of their baking. As they battle it out, the tension will rise – but will the cakes?
Jean Louis Blot, Creative Director BBC Worldwide Productions France, commented: “Having crossed the English Channel to the spiritual home of the sweet tooth, this warm and authentic format from Love productions, has all the crucial elements to be a showstopper. When it comes to The Great Bake Off, the proof is in the pudding!”
The Great Bake Off’s compelling mix of dreams and passion, competition and drama has made it a huge hit with viewers and broken records for BBC TWO in the UK. Ratings for the current series are growing week on week, the most recent episode attracted an impressive 4.7 million viewers and 19.9% market share. However, Britain is not the only country that has fallen in love with the show. In Scandinavia, TV4’s Sjuan version has attracted 765, 000 viewers and 27.5% market share, making it the highest rating show on the channel ever. The Danish adaptation, Den store bagedyst, is the most successful of all the new formats that have premiered this season on any Danish channel.
The entertaining and exciting search to discover the best amateur baker has also been licensed to Nine Network (Australia), Poland (TLC), Belgium (VTM), Ireland (TV3), Denmark (DR) and Sweden (TV7/Sjuan) with more to be announced soon.
BBC Worldwide will be taking The Great Bake Off format to Mipcom along with other format titles; the social experiment Lovetown, BBC America’s extreme food format Chef Race, the thrilling competition show Nation’s Best Am Dram, the prime time television event Stargazing LIVE and the hugely popular BBC crime drama Waking The Dead.