It seems that Davina McCall doesn’t ever learn her lesson and even after her chat show ‘Davina’ flopped back in 2006, she is still going ahead and making a new one.

McCall’s new show will not focus on celebrities, looking instead to normal people, Jeremy Kyle style. She prefers to see herself more as an Oprah figure though and told The Sun:

“I’m not Oprah, but it’s that kind of thing.

“I prefer talking to ordinary people rather than famous people. Davina was crushing and the worst thing was the pity I got from people. I’m still fairly bruised. It was awful and I was glad to have Big Brother to come back to.”

Davina’s new programme will be filmed this year and will air on Five or Sky. It will be a “multi-platform” show that will also have an “online life”.