ITV aquires The Vampire Diaries

ITV has secured the rights to the one-hour series The Vampire Diaries, as well as the blockbuster feature film Harry Potter and the Order of the Phoenix in a recent deal with Warner Bros. International Television Distribution.

Based on the best-selling book series by L.J. Smith, The Vampires Diaries is a new romantic drama from Kevin Williamson (hit movies Scream and I Know What You Did Last Summer, TV series Dawson’s Creek), in which two vampire brothers – one good, one evil – are at war for the soul of a high school girl and the souls of her friends and family. It will hit our UK screens in 2010.

The portfolio also features the premiere, on ITV1, of Harry Potter and the Order of the Phoenix, the third season of Gossip Girl and a substantial number of theatrical motion pictures, including Happy Feet, Batman, Oceans and Matrix franchises, along with a broad range of catalogue film titles

Zai Bennett, ITV’s Director of Digital Channels and Acquisitions said the deal unlocked a huge range of exciting content: “This deal further cements ITV and Warner Bros.’ close working relationship. We are delighted that the ITV family of channels will continue to be the home of many of Warner’s first class feature films; including the terrestrial premier of Harry Potter and the Order of the Phoenix on ITV1 and all new series The Vampire Diaries for ITV2”.

Jeffrey R. Schlesinger said: “Despite speculation as to UK buyers’ appetite and pricing for US programs this year, the acquisition of The Vampire Diaries by ITV2 proves that in-demand series will still generate significant interest and license fees in the UK. This show was one of the most highly sought-after at the LA Screenings, attracting interest from numerous broadcasters. We are especially pleased to place this series targeted at the youth audience on ITV2, as we believe this is the perfect home for the show, as evidenced by the success of Gossip Girl. We are also happy to add Harry Potter and the Order of the Phoenix, available for broadcast later this year, to the collection of the four other Harry Potter titles already under contract to ITV, continuing to make ITV the UK television home of the most successful feature film franchise in history.”