ITV1 launches Text Santa – A new Christmas entertainment event and charity initiative

by Lynn Connolly

ITV1 can announce that it will launch a major new charity initiative and entertainment event for Christmas, Text Santa, to raise awareness and money for those most vulnerable during the festive period.

Text Santa will culminate in two entertainment spectaculars featuring major names from television, music and showbusiness on ITV1 – the first kicks off in early-December, with the finale taking place live at the heart of the festive period on the UK’s biggest commercial channel. Full details of the television events will be announced later this autumn.

The initiative will be supported by major commercial and media partners, which already include Asda who will be supporting Text Santa in stores nationwide and Global Radio via their award-winning Heart radio network.

Nine charities, each with the ability to make a real difference to people’s quality of life over the Christmas period, will benefit from the first ever Text Santa appeal. Viewers will be able to donate money throughout the campaign via text – as well as by landline, online or in their bank branch. The charities were selected by an advisory panel from a list provided by the Charities Aid Foundation.

The chosen charities for Text Santa 2011 are: Carers UK; Crisis; Help the Hospices; Samaritans; and WRVS; and children’s hospital charities – Great Ormond Street Hospital Children’s Charity; Noah’s Ark Appeal, Helping Hand, and Yorkhill Children’s Foundation.

Peter Fincham, ITV Director of Television said: “This is a superb opportunity for us to throw the weight of the UK’s biggest commercial broadcaster behind a brand new charity initiative and event. Text Santa will be a fantastic entertainment centrepiece to the ITV1 Christmas schedule, but more importantly it will raise awareness and funds for a range of causes which can make a real difference to people’s lives.”

Text Santa will be supported by a major advertising and on-air campaign on ITV1 with a national campaign taking place within shops, online, on radio and other media – as well as across a range of programming in the ITV1, STV and UTV schedules.

Text Santa will be produced for ITV1 by ITV Studios. The original concept was developed in collaboration with Freud Communications.


Related: ,

Lynn is an editor and writer here at Unreality TV and is trained psychotherapist and the author of two books. She's addicted to soaps, period drama and reality TV shows such as X Factor, I'm A Celeb and Big Brother.