ITV2 Commission ‘The Fashion Project’ With Abigail Clancy

TV2 has commissioned Princess Productions to make The Fashion Project, starring model and Scouse icon Abigail Clancy (Britain’s Next Top Model, Janice and Abbey: Beauty and the Best), presenter George Lamb (The George Lamb Show – BBC 6 Music, Celebrity Scissorhands – BBC3, Road to V - Channel 4), plus model and telly newcomer Michelle de Swarte.

The Fashion Project is brand new for ITV2 this autumn and each week the studio audience, as well as the viewers at home, will be immersed within the glamorous world of high street fashion. Throughout the series Abigail, Michelle and George will celebrate the UK’s fashion credentials and of course expose all of the fashion faux-pas.

Every episode will feature a celebrity guest, a live band, a catwalk and a fashion hungry audience. The viewers will be absorbed in a total fashion experience - whether this is a sneaky peak into a celeb’s much-coveted wardrobe, having an A-list stylist help make over an audience member or giving the viewers the top tips for the season ahead. No style stone will be left unturned, as every fashion essential is put to the test. How will a pair of Louboutins fair against a pair of Primark’s best and how will Agent Provocateur knickers compare to M&S’s trusty pants?

The Fashion Project was commissioned by Commissioning Editor, Diana Howie and ordered by Controller of ITV2, Zai Bennett.

Zai Bennett, Controller of ITV2 said: “I am delighted to welcome such fresh, gorgeous young talent to ITV2. The Fashion Project will be appointment to view television for fashion lovers across Britain and will no doubt lead the way in the latest celebrity-style must haves.”

Sebastian Scott, Executive Producer said: “The Fashion Project is a brand new weekly fashion show that will be essential viewing for the glamour glitterati. Bursting at the seams with style, glamour, celebrities and gossip, everything featured on the show will look great, be accessible and what our viewers will want to own and wear.”