With takeaway-mad Britain facing a heath crisis, and inspired by the wartime Ministry of Food, Jamie Oliver is trying to get a whole town cooking fresh food. Jamie’s in the Yorkshire town of Rotherham, home to Julie Critchlow, the fiercest critic of his school dinners campaign, to see if he can create a blueprint to revolutionise how the country eats.

He’s persuaded Julie to join him and taught a group of non-cooks - including young mum Natasha, whose kids lived on takeaways, and miner Mick, who’d never cooked in his life - ten simple meals to pass on to their friends, who should pass them on in turn.

But with too few passing on the recipes Jamie’s worried that his revolution’s going nowhere: he needs to move up a gear or the campaign could end up an embarrassing failure. So, with advice from Marguerite Patton, who worked in the original Ministry of Food, Jamie decides to get staff in some of Rotherham’s top businesses cooking his healthy food. He wants to persuade local firms to lay on classes for their workers, taught by his new cooks, and he gets welcome support from the local council to open a shop to pass on his new recipes.

Meanwhile in a local hospital he’s shown the reality of the obesity epidemic for the NHS: expensive super-size beds and winches for patients weighing over 40 stone. Jamie’s workplace plans come to a head with the mammoth challenge of teaching a recipe to 1,000 people in just one day. But is it enough to get his campaign back on track, and can he prove doubting Julie wrong?

Tuesday 14 October 2008, Channel 4 8PM