Jessie J is “down with the kids” if you will when it comes to social networking. You can always find the star tweeting or posting pictures on Instagram. It’s something that wouldn’t have happened 20 years ago.
That instant contact with your favourite celebrity believe it or not (I’m making myself sound old here) didn’t really exist before.
Knowing where or what your favourite musician, actor or celebrity were doing at any given time was unknown unless you followed them everywhere they went. Social media though has changed that.
Jessie J is one of the music industries biggest and freshest young stars and the singer has even taken it among herself to decide to move to America next year to try and break into the music scene over there – something that very few have achieved successfully.
Former coach on The Voice UK Jessie J spoke recently in an interview with The Observer and discussed the effect social media has had on growing up compared to ten years ago.
The ‘Alive’ star said: “There’s no middle ground any more. Children used to get bullied at school.”
“Now they go home and that’s where the problem starts – because they sit on their phones all night, thinking about who’s ‘liked’ a photo of them, who hates them, who loves them.”
She added: “They don’t know what’s real and what’s not, editing their lives constantly to fit other people’s views.”
When it comes to photo sharing social network Instagram Jessie J defended her own use of the site saying she uses it to show people her real life, not just the glamorous side:
“I make a conscious effort to Instagram photos of me with no makeup on, and looking a bit rough, and eating normal food.”
She continued: “Not ‘look at my amazing dinner at this amazing restaurant but this is my jacket potato, deal with it.’”
Jessie J released her new album ‘Alive’ last week and The Official Charts Company and BBC Radio 1 will reveal later tonight whether or not the star has topped the Official Albums Chart.
Watch Jessie J cover ‘I Knew You Were Trouble’ by Taylor Swift in the BBC Radio 1 Live Lounge earlier this month.