Britain’s Secret Shoppers launches on Channel 4 this evening and aims to help British viewers get the most from their money.
Justin Preston fronts the new series and will advise shoppers as they hit the high streets to get the best deals, he’ll even equip them with secret ear pieces and cameras so he can communicate with his subjects at all times and pass on his timely advice when they most need it.
Justin won’t just be looking at groceries either, but he’ll be guiding consumers through the minefield of purchasing a new car, designing a kitchen and bagging some new designer togs.
Preston will also offer his expertise to ailing business and step behind the counter to explain his own formula that he has named the ‘profit principle’. He believes his new strategy can help shops boost their sales and customer numbers, by giving the punters what they want.
He will also meet experts from various industries throughout the series, who will reveal the best way for shoppers to pick up a bargain in their sector.
And in every episode Justin will also work with Which? to get the lowdown on which deals are best, which products are worth their cash and what’s better to be avoided.
On tonight’s show Justin meets Jan, who needs a new car but can’t afford the posh one she really wants.
She tries to haggle with a car dealer alone but gets nowhere. This is where Justin steps in and gives his bargain hunting crash course, before she makes a second attempt at saving herself thousands of pounds.
Also, Justin goes undercover in The Dollshouse,whose owners Cat and Mark, badly need assistance in bringing their business out of the red. And Which? reveals some raw deals at the supermarket for those hoping to purchase the recommended five a day fruit and vegetables.
Tonight, 8PM, Channel 4. Leave your comments below….