Kelly Osbourne has been unveiled as the latest celebrity to front the ‘make mine Milk’ campaign wearing the now famous milk moustache. Carrying the headline ‘breakfast, make up, wardrobe’, the advert aims to encourage the nation to begin their day with a low fat, healthy breakfast.
The ‘make mine Milk’ campaign reminds people that milk, packed full of nutrients and containing less than 2% fat, is the ideal product to help kick-start your day.
A household name since her teens, Kelly Osbourne was keen to join the ‘make mine Milk’ campaign. She’s made positive changes to how she lives her life and believes that a low fat breakfast is a vital part of her now healthy, glamourous lifestyle. She knows it keeps her full up until lunch, and stops her from snacking. She said:
“I never thought I’d say this but I really do believe that breakfast is the most important meal of the day, and I always make sure I have mine with low fat milk. I learnt a lot about healthy eating during my time on Dancing With the Stars in the US and have been eating breakfast every day since, it just gets my day off to the best possible start.”
Reformed wildchild Kelly Osbourne is the latest in a long line of celebrities to don the famous milk tash as part of the multi-million-pound campaign. Amongst others, she follows in the footsteps of X-Factor host Kelly Rowland, Harry Potter star Rupert Grint, F1 driver Jenson Button, supermodel Elle Macpherson, pop princess Pixie Lott and Michelin-starred chef Gordon Ramsay.
The ‘make mine Milk’ campaign launched in April 2010 and has now entered its final year of funding. The campaign was created by the Milk Marketing Forum, which is a consortium of leading dairy companies comprised of Arla Foods UK, Dairy Crest Limited, First Milk, Milk Link and Robert Wiseman Dairies, with support provided by Dairy UK and The Dairy Council. Of the £7.5 million total spend for the three-year campaign, a third comes from European Union funding.