So, Gok’s back, but I have to say, this show has always confused me; on the one hand, Gok keeps imploring us all to embrace our curves and not be embarrassed to show them off, but on the other, his clothing line includes some formidable undergarments whose raison d’être is to squeeze those curves to within an inch of their lives, and flatten them.
Therefore, while he’s saying “show it off and let it all hang out”, he’s adding the caveat, “but make sure you underpin it lest it wobble off and embrace its freedom.”
And I’ve never understood the logic behind shows of this kind – the sort of show that by its very nature includes people so embarrassed about themselves or some condition they have, they can’t share it with their loved ones or a doctor…
With Gok’s show, many of the women he sets-about, such as Margaret and Maria last night, have never, ever, been naked in front of anyone, yet they go on this show knowing that not only are they going to be catwalked and billboarded, their wobbly bits will be seen by millions.
And likewise, on the Embarrassing Illnesses show, people so upset by their weird genital ailments won’t show their doctor but will happily slap the offending dangly bits onto a table for it to be seen by millions.
I don’t get it…
However, Gok is without question uber popular, as are his in-your-face phrases and ethos mainstays vis-à-vis the whole body image issue. And that is to be applauded in itself, in that anything that makes those of us who look less like a super model, and more like a model truck, feel better about ourselves has got to be a good thing.
And let’s face it, we’d all like a gay friend who’s just like “Aunty Gok” and who can confidently pick out colourful clothes for us and keep us away from backlighting and black polyester.
It’s all very SATC of course, this business of giving over your wardrobe choices to a man who’s more of a woman than you are, but whilst I admire Gok’s empowering you-go-girl attitude, the fact is, few of us are going to watch this show and suddenly feel compelled to get ‘em off in our local shopping mall. I know if I did, it would be to resounding shouts of, “Gerrem on!”
However, it must take a huge amount of bravery and bravado to do just that on national telly, so I do greatly admire the women who do so. And as with Margaret and Maria, although the process elicited some tears, it was clearly a revelatory journey and who knows, maybe they – and the wonderful Welsh mountain rescue team – will be getting their kit off in a shopping centre near you, with Gok along for moral and bust support.