Listings for new channel 4seven to be chosen by viewers on Facebook
We recently reported that Channel 4 is to launch its new TV offshoot 4seven on July 4th, and today, the Daily Star reveals that the listings schedule for the channel will be chosen by viewers via Facebook.
It is of course a groundbreaking move, but it will ensure that the programmes aired on the channel – which will be a catch-up service showing repeats of Channel 4 shows – are those viewers actually want to watch.
The paper reports, “The channel will keep open the weekday 8pm and 10pm slots so programmes that create a buzz overnight can be repeated the next day.”
4seven is the brainchild of Dan Brooke, Channel 4’s chief marketing and communications officer, and of the project, he said, “We think it is the first time a channel has incorporated the views of viewers into what goes on air…
“We will run a montage of comments before the programme starts – the rough with the smooth, not just propaganda.”
Channel 4 of course already hosts catch-up service 4oD online, and while the majority of its content is free to watch by registered viewers, some films and other content incur a charge to view.
When I first heard about 4seven, I figured it was going to be in the same format as 4oD and be entirely subscriber driven in the choice of what was chosen to be viewed, however, I guess having a voting system is about the next best thing.
Will you be checking the new channel out or will you simply carry on using 4oD instead?