As fans of This Morning will know, yesterday, the show launched its campaign ‘Join the Search’ to help find some of the UK’s missing people.
Shockingly, 100,000 children go missing in Britain every year, and London’s generous cabbies have pledged their support to the campaign, and will not only literally watch out for missing people, but they’ll have posters in their cabs with pictures of missing persons.
The idea of asking London cabbies to join the search for missing people was the brainchild of Colin Outhwaite, whose daughter is former EastEnders star Tamzin Outhwaite.
Speaking to ITV about the campaign, he said, “I was watching Gloria Hunniford appeal for a missing child on This Morning and thought to myself that taxi drivers are in the perfect position to help too…
“My hope is that more cabbies will come forward and volunteer to take the posters”
ITV’s statement about Join the Search adds, “Thanks to the generosity of the UK’s leading taxi advertising company Ubiquitous, an additional ten branded ‘Join The Search’ cabs will be circulating London’s streets during January with posters of missing children on their tip seat posters.”
And Adam Vandermark, who is the Editor of This Morning, said, “We have often featured appeals on This Morning to help find missing people throughout the UK…
“But we wanted to step it up a gear and I’m sure that this joint venture with London cabs and our fantastic viewers will help reunite more families in 2012.”
The posters of course feature dozens of children who are missing, among them Stephanie Beattie, who, aged just 14, has been missing since 5th December 2011. She went missing from the Waltham Forest area of London.
This Morning’s website states, “There is concern for Stephanie’s safety and she is urged to contact the Runaway Helpline for free and confidential support by phoning 0808 800 700, texting 80234 or emailing firstname.lastname@example.org.”
Her parents have a message for Stephanie too, which reads…
Mum and Dad are really worried please come home, we really miss you. Your sisters and Nan miss you. We hope you’re safe.
Dad’s got you a new phone and ipod for Christmas, just please come home, or even ring mum or Dad so we can hear your voice.
If anyone has my daughter please let her come home. If anyone knows where she is please understand what we are going through and let us know.
You can help and get involved by joining www.facebook.com/missingpeople.uk and via Twitter @missingpeople
Let’s hope some of these children are reunited with their desperately worried families this Christmas.