Loose Women being revamped due to falling ratings?

Loose Women is reportedly facing a huge overhaul, as more and more veiwers fail to tune in.

The ITV lunchtime show has reportedly shed ratings like my dog sheds it’s coat in the summer and though it started the year on a high, attracting more than 2 million viewers per episode in January, on Friday 3rd of June only a paltry 700,000 people were watching.

ITV are now said to be planning a revamp for the show’s return in September, with stars including Denise Welch, Carole McGiffin and Kate Thornton being told to shake things up and come up with ways to revitalise the format.

ITV is as yet officially denying these rumours and claim that they are happy with the show and it’s lineup.

A spokesperson said: “The average audience for ‘Loose Women’ so far this year is 1.2 million, which is in line with the performance for the same period for the last five years.”

An insider said: “‘Loose Women’ is one of ITV’s most popular daytime shows so we owe it to the audience to keep it fresh. We’re revamping it for the autumn, so as part of that we’re having some new regular presenters.

One new face is that of stand up comedienne, Sarah Millichan. She is replacing Colleen Nolan on the series and also enjoys regular work on comedy panel shows such as 8 out of 10 Cats, Have I Got News For You, Mock The Week, You Have Been Watching and Would I Lie To You?.

The source added:

“Sarah has been brilliant when she has been on and, let’s face it, Janet is ideal for a show like ‘Loose Women’. We don’t want the show to go stale so it was time for a refresh. We reached the decision with Coleen by mutual consent and she has lots of other projects she wants to work on.”

Related: ,