Fashion guru Mary Portas visits Burt’s Men’s Store in Chorlton this week, as she continues to reinvigorate five more fashion shops that have lost their way.
Burt’s has been in Adrian Burt’s family for 112 years but, under his leadership, the store’s takings are at an all-time low. Mary is convinced that this shop deserves a place on the High Street but it’s going to be a massive upheaval for the staff, one of whom has been working there for 33 years.
Mary needs to bring the outdated Burt’s team up to speed on 20 years of men’s fashion and calls in GQ Editor Dylan Jones, and challenges Burt’s to sell their dodgy Seventies stock at the local bowls club. She even helps Adrian and his team to take on a cooler, more up-to-date sales approach when she takes them to an Ian Brown concert at Brixton Academy to sell T-shirts.
Will Burt’s have the bottle to do as Mary says, or has this third-generation shop had its day?
Monday 23 June
9.00-10.00pm BBC TWO
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