The UK sex toy market is worth an estimated £250 million. And with retailers such as Boots, Tesco and Superdrug now stocking erotic toys, the market is set to grow and grow. More Sex Please, We’re British goes behind the scenes of one of the UK’s most successful online sex toy businesses – Lovehoney, a thriving operation that brings sexual pleasure to the women and men of Britain through the click of a button. Founded in 2002 by Neal Slateford and Richard Longhurst, Lovehoney has seen its sales increase each year to £16millon.

Lovehoney reckon that nearly half of the nation owns a sex toy. This programme meets the people working at the company’s HQ in Bath – a 70 strong crack-team of ‘sexperts’ who pick, pack and post more than 11,000 parcels a week – from adult toys and sexy lingerie, to erotic literature and games. Lovehoney prides itself on bringing sexual happiness to the nation. The cameras also follow the company as it prepares to revamp the upscale Coco de Mer in London’s Covent Garden and break into the USA. Funny, frank, and a little naughty, this one-off documentary sheds new light on the sex lives of Britain, and those who help it happen.

Tonight, Channel 4, 10PM