Regulatory body OFCOM have fined MTV UK £255,000 for airing programmes with offensive language before the 9PM watershed.

The channel were airing repeats of reality TV shows and music videos containing content unsuitable for children during a time when many young children would be watching.

An MTV spokeperson said: “We take this sanction and fine very seriously.”

Ofcom said in a statement: “Pop video and entertainment channels like those controlled by MTV Networks attract large numbers of viewers under 15.

“They have a responsibility to these children and their parents to ensure their compliance arrangements are robust and effective.”