For me, Political Correctness is the scourge of our times – well, that and terrorism, famine and global recession – and the PC Brigade have struck their usually ridiculous oars in over ads for Confused insurance.
As you may have spotted in the company’s ads, both on TV and in paper media, one of their campaigns features an animation/drawing of women in bikinis, and around forty people have complained to the Advertising Standards Agency that the ad is “overly sexual.”
Yup, I s**t you not.
The Sun reports, “Forty complaints were sent to the Advertising Standards Agency, criticising the commercial for showing animated figures in skimpy two-pieces dancing to Village People hit YMCA…”
Fortunately though, the ASA – in a rare bout of common sense – have said they will take no action over the ad, despite objections from the complainants that it was “inappropriate for children to see” the animations.
A spokesman for the ASA told the paper, “In total we received 37 complaints on a range of issues which included that the ads were misleading in the representation of the value of nectar points.
“Also that they were overly sexual and inappropriate for children to see, and that they were offensive in stereotyping on religious and race grounds.
“We have decided, following an ASA Council decision, that there were no grounds to take any action on these issues.”
And a Confused.com spokesman added, “Before our advertisements are aired on television, they need to be approved by an independent organisation which ensures that the advertisements are compliant with the BCAP TV Advertising Standards Code.
“Each separate advert must be cleared before it can be scheduled for air-time — they confirmed that our current advertisement is compliant with the BCAP Code.”
Seriously, do people have nothing better to do or worry about? If not, and in times of stress when dealing with actual real problems, I envy them their life of ludicrous vacuity.