WTF! Nanny State strikes again as bingo ad axed for equating “gambling with sexual attraction”
Over the last few months here on Primetime, we’ve reported about the Nanny State antics of the Gambling Commission who, at one time, decreed that they were looking into the legality – and morality – of permitting TV game shows to air when there’s no discernable skill required to win.
The shows of particular interest to the Commission were Red or Black? and Deal or No Deal. However, the Commission did eventually concede that the shows could continue in their current formats without any special provisions.
Now, anything that hints at a Nanny State irritates me, and that’s made particularly annoying when some ‘body’ or another pulls the Political Correctness card, which is pretty much what’s happened over an advertisement for Fabulous Bingo.
The PA reports that advertising watchdog, the Advertising Standards Authority, has ruled that News International, who owns the bingo site, have contravened advertising guidelines which the Gambling Reform & Society Perception Group brought to the ASA’s attention…
They complained that the ad linked gambling to “seduction, sexual success and enhanced attractiveness.”
Here’s a look at the ad…
An ASA spokesperson – note, person – said, “Because the ad featured such an overt transformation from dowdy to glamorous through playing the branded bingo game, there was an implication that playing the branded bingo game could result in enhanced attractiveness and an improvement in self-image.
“We therefore considered that from that ad directly linked the online bingo game with enhanced attractiveness and concluded that the ad breached the [advertising] code.”
What the bloody hell?! The reason why this angers me so much is because the ASA and the Gambling Reform & Society Perception Group evidently believe we viewers are just that susceptible to suggestion!
Now, I can only speak for myself here, but having seen the ad, I was not convinced that signing up to a bingo site could or would change me from a dowdy middle aged woman into a sex goddess.
How absolutely condescending and, as mentioned, Nanny State, is this ridiculous ruling?!
Frankly, I’m surprised that some self-appointed guardian of the nation’s consciousness and morality hasn’t banned the bingo term, ‘Two fat ladies, 88…’
But just in case they’re giving it some thought, here’s a suggestion for a politically correct and non-offensive term…
Two big boned or endocrinologically challenged persons, 88…”
*Rolls eyes dramatically while trying to contain anger…
What’s your view on this issue?
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