Sky 1 To Launch ‘Just Dance’

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Sky 1 are to launch ‘Just Dance’, a new dance competition for broadcast on Sky1 in early 2010.

Just Dance will kick off with a series of nationwide auditions for dancers of all styles, shapes and sizes. Live audiences will be able to watch the auditions take place and join in professionally choreographed, mass participation routines called “Dancing in the Street.” From the auditions, an expert panel will select dancers to take part in the spectacular studio dance extravaganzas, where they will hope to progress to the live final and be crowned series champions by the viewing public.

Gray commented: “Britain is a country obsessed with dancing. 4.8 million Britain’s regularly participate in dance classes and it’s the country’s fastest growing hobby. JUST DANCE will capture the public’s imagination and appeal to dance enthusiasts of all ages.”

Executive Producer, Karen Smith added: “JUST DANCE is throwing out the rule book. Everyone can compete in the competition, irrespective of age, style or combination of dancers. From ballet to break, bhangra to ballroom, salsa to sword, Irish, Scottish or English Country Dancing, whatever you do and whoever you do it with, we want to see you dance.”

Executive Producer Henrietta Conrad said: “Over 18 million people watch dance performances every year in the UK alone. Sky1 HD are appealing to the nation to give their all – blood, sweat and tears – as they take centre stage in a competition to be crowned JUST DANCE champion.”

Production on JUST DANCE is scheduled to commence immediately with nationwide auditions scheduled for September 2009. A host and all star panel will be announced imminently.

JUST DANCE was commissioned by Duncan Gray, Commissioning Editor, Entertainment, Sky1 HD, Sky1, Sky2 and 3. Gray will act as Executive Producer alongside Karen Smith (Strictly Come Dancing) and Henrietta Conrad (The Friday Night Project).