Sky One today (Friday 27 June 2008) confirmed that it will, for the first time in the event’s three year history, televise the ‘Coke Zero’ Street Striker event. Titled ‘COKE ZERO’ PRESENTS… WAYNE ROONEY’S STREET STRIKER’ the three part series will see the England and Manchester United superstar combine three of his passions; music, football and street skills in a one-off event to be broadcast exclusively on Sky One and Sky One HD this autumn.

Donna Taberer, Commissioning Editor, Entertainment and Features, Sky One, Two and Three, comments, “It’s a fantastic coup to bring Wayne Rooney to Sky One. The competition is brilliant and we will undoubtedly uncover some amazing new talent.”

The series is being made by Plum Pictures and was commissioned by Donna Taberer, Commissioning Editor, Entertainment and Features, Sky One. The series will be exec produced by Taberer, and Plum Pictures creative director Stuart Cabb (Louis Theroux, Mischief).

Full launch details will be available mid-July and will be accompanied by a nationwide PR and marketing campaign.