Social networking site Bebo announced today breakthrough viewing figures for Sofia’s Diary, its new interactive online soap opera aimed at teenagers and twenty-somethings. Since its debut on Friday 14th March, Sofia’s Diary has been viewed by an impressive five million fans who have logged on daily to follow the adventures of Sofia and her friends as she adjusts to her new life in London.
Sofia’s Diary encourages its fans to interact with the show by giving them the unique chance of controlling the storylines. Each week viewers literally decide which way Sofia should turn regarding an important decision in her life, with their vote determining the outcome.
Breaking yet more new ground, Sofia’s Diary has also launched a mobile service for fans – the first FREE service of its kind in the UK. Fans of the series can stay in touch with Sofia by receiving daily updates from her during the day to let them know what’s happening in her world. The service is free to all users in the UK regardless of network and can be activated by texting SOFIA to 60505.
Fans also have the chance to add their comments and opinions on Sofia’s world in the individual Bebo character profile pages. So far, an average of over 1000 comments per day are left by core fans who log-on to give their advice and tips to Sofia and her friends as the drama enfolds week-by-week.
Each week day Sofia and her friends update their video diaries with 2-3 minute installments at www.bebo.com/sofiasdiary as well as their own Bebo profiles, with the audience following the story and engaging directly with each character for a truly interactive online experience.
Sarah Gavin, Bebo’s Global Communications Director said: “We are absolutely thrilled to reach the five million mark during the all important launch weeks of Sofia’s Diary. The unique interactive element of the series encourages viewers to return daily to see if their individual vote has changed the next episode’s outcome, giving fans a complete 360o personal experience. Bebo is fast becoming the place for outstanding and original content.”
Sofia’s Diary follows 17-year-old Sofia Taylor (Rachel Hyde-Harvey; The Bill, Holby City), charting her ups and downs as she adjusts to a new life living with her dad, step mum and baby step-brother after being sent to London by her mum after accidentally blowing up the school chemistry lab! Sofia is feisty and witty with a fast, smart answer for (almost) every situation she gets herself into at school, at work and beyond – things are never dull!
Nuno Bernardo, Sofia’s Diary creator said: It’s fantastic news that so many viewers are logging on daily to follow Sofia’s adventures. These impressive figures reinforce the interactive element of the show proving that core fans come back time and time again for their daily fix of Sofia’s Diary. We are so proud to he involved in such a dynamic and ground-breaking format.
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