It’s a known fact that streaming services such as Spotify are more popular than ever. It’s so simple to hear something on the radio, open Spotify and find other albums by that artist.
The services get an extra boost of traffic though festival season too and because of this influence, Spotify have recently conducted research into the most popular music festivals in terms of streamed content and few people will be surprised to learn that Glastonbury finished first.
Glastonbury came in at Number (1) on their most influential list and were the only UK festival to make the global listing beating the likes of T in the Park and Reading and Leeds.
Australia’s Future Music Festival came in at Number (2) on the list, Sweden’s Way Out West festival came in at Number (3) while Les Vieilles Charrues festival in France was at Number (4).
Coachella in the United States was at Number (5) on their Top 10 most influential list but no mention of another UK festival as the Top 10 continues.
Spotify claimed that Glastonbury had the biggest impact after the site saw a 78% increase in streams for Kasabian, Metallica and Arcade Fire following their headline sets.
When the service broke that information down further the acts saw a 57% rise in streams in the UK while they saw a 60% increase in the US.
Emily Eavis, Glastonbury festival organiser has spoken with Digital Spy following the news and can’t believe they reach so many people.
“That’s fantastic news. It’s amazing to think that the music we hear in these fields in Somerset at festival time is reaching out to so many people.”
She continued: “Hopefully we will carry on bringing the best new music – alongside the legends of course! – to Worthy Farm for many years to come.”
Do you find after you’ve watched a music festival performance that you’ll reach for Spotify or something similar to discover other material by that artist?