UKTV Becomes Good Food
UKTV is to undergo yet another rebrand and has licensed the brand of BBC Worldwide cookery magazine Good Food.
BBC Worldwide, which owns 50% of UKTV with Virgin Media, will continue to operate Good Food’s magazine and website on an independent basis.
“We are thrilled to mark our tenth and final channel rebrand with a completely different approach: licensing an established brand name that has both heritage and credibility associated with it,” said UKTV controller Matthew Littleford. “By re-launching our new food channel as Good Food, UKTV gains valuable brand equity while also completing our ambitious 18 month strategy to create a network of truly multiplatform brands.”
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