ITV have announced that they’ve struck up a deal with tourism promoter Welcome to Yorkshire to feature Emmerdale’s first ever paid-for product placement in the form of posters and leaflets, which will be strategically placed around the soap’s sets.

The broadcaster’s press release about the groundbreaking deal reads…

The deal, negotiated by Carat on behalf of Welcome to Yorkshire, will see a number of Welcome to Yorkshire assets including leaflets, stickers and posters, starting to appear in contextually relevant places around Emmerdale village from 3rd July 2012 until the New Year.

Gary Verity, who’s the chief executive of Welcome to Yorkshire said, “We are always looking for new ways to promote Yorkshire… Read more & comment »