Target shuns Beyonce’s new visual album, refuses to stock physical release

by Nick Barnes


Well, there’s always one to go against the grain, isn’t there? This time around it’s US retailer Target who is currently refusing to stock Beyonce’s new visual album CD.

The store states it will not stock the album due to it being exclusively released on iTunes one week before going on physical sale.

As we reported yesterday, Queen B has broken the one-week sales record on iTunes in just three days, selling a massive 828,773 copies and that number is still rising. Not only that, the album has hit the number one spot in 104 countries around the world – such an amazing feat for any artist.

However, due to the album selling such an unprecedented amount digitally, Target believes that it will impact on the demand and sales projections over the holiday period.

Target spokesperson Erica Julkowski told Billboard: “At Target, we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections.

“While there are many aspects that contribute to our approach and we have appreciated partnering with Beyonce in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats. At this time, Target will not be carrying Beyonce’s new self-titled album Beyonce”.

Back in 2011, Beyonce worked closely with Target giving the retailer an exclusive version of her album ‘4’. The album came with six additional tracks and she also starred in a TV commercial for the retailer.


Beyonce’s brand new visual album was dropped on iTunes at midnight on Friday, December 13 and took the whole world by surprise. Fans around the world have been expecting Bey’s new album since the beginning of 2013 when Beyonce announced she would be performing at the Super Bowl HalfTime show in February. Unfortunately, nothing had been announced about the album throughout the year until Friday when B quietly dropped the album on iTunes and made a casual little post about it on Facebook.

Twitter, Hollywood and the whole world went into meltdown when the album was released before it rocketed to number one around the world.

Many retailers will begin to receive and sell the physical album on December 20 and it has already been formed that major retailer Walmart will be stocking the album.

Do you think releasing the album on iTunes prior to the physical release will impact on physical sales?