Katie Derham invites viewers to vote for the UK project of national importance they would like see win a special £50 million lottery cash award in The People’s £50 Million Lottery Giveaway.
For this one-off award, the single biggest grant to be awarded by the Big Lottery Fund through a nationwide vote, four projects will showcase their ideas for the national landmark in separate programmes. Each show features a celebrity advocate who will champion the cause and invite the public to support their project to help secure the funding.
The celebrities – Ray Mears, Lorraine Kelly, Brian Blessed and Toyah Wilcox – and computer generated images (CGI) will bring each project to life, giving viewers an experience as close as possible to the finished project.
Tonight sees survival expert Ray Mears put the case for the Eden Project: The Edge.
Representing the next evolution of the Eden Project in Cornwall, The Edge will feature the largest oasis in captivity. It is the perfect symbol of how life depends on energy and water and how life supports life, providing lessons on how we can engage with environmental issues of our age.
At the end of the week (Friday 7 December) the four projects will be summarised and viewers invited to decide who they think deserves to win the £50 million good cause funding.
The results will be revealed in the following week’s ITV Evening News.
Online voting will be available at www.thepeoples50million.org.uk from 26 November, with phone voting commencing on 7 December.
Katie says: “I’m really excited to be involved in The People’s £50 Million Lottery Giveaway. This is a huge grant which will benefit not only the surrounding region of the winning project but the whole of the UK too. So what are you waiting for? Get voting for your favourite project. This is your chance to have a say in where your Lottery money will be spent.”
Monday 3 December 2007 11:05pm - 11:20pm
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