As we reported last week, TV chef Jamie Oliver is officially the country’s richest chef, but being über wealthy evidently doesn’t mean he’s about to take things easy, and Jamie’s currently backing a new initiative, Food Revolution Day, which will encourage kids to eat healthy food.
However, I think this new initiative is another waste of time, and after reading what Jamie has to say about it, I’ll tell you why I think so…
Writing exclusively in The Sun about Food Revolution Day – which is on May 19th – Jamie explained, “I’m working really hard to promote this event as a forum for everyone around the world to express their support and stand up for real food.
“Why? Because obesity and diet-related diseases cost the NHS around £6billion a year and cause one in every ten deaths in the UK…
“Despite this, our Government don’t seem able to inspire, facilitate or support much-needed change in our communities…
“There’s no master plan to give our children the tools to live longer, healthier, happier and more productive lives.
“With all the research we’ve done, to do nothing and fob everything off as ‘personal responsibility’ is simply not good enough.
“Writing this piece for The Sun is really important to me, as I believe this is a paper that engages with a real cross-section of British people.”
He added, “Some of you may like and trust me, some of you may find me annoying, but whoever you are, and wherever you’re from, I hope you’ll identify with what I’m saying.
“This is about the health of our nation and what our children are exposed to at school.
“If you’re not happy with the status quo and the path your kids are going down, now is the time to take action.”
Well, I don’t think there’s any need to bring Francis Rossi and Rick Parfitt into it, but I have to say, for me – and I suspect for many of us – this whole healthy eating thing is just a yawnfest now…
I think the majority of us are very well aware of the virtues of healthy eating as opposed to eating junk food, but the fact remains, junk food is – granted, sadly – way cheaper than healthy options, so until the government and other powers that be address that, the message is going to get lost out of necessity, especially at a time when we’re all counting every penny.
This is especially so for the young families that Jamie’s particularly targeting with his campaigns, because, for example, a single parent in receipt of benefits will find he/she can buy a bag of chips and chicken nuggets for the same price as a bunch of grapes.
So Jamie? If you’re going to campaign, stop with the education, because we all know it chapter and verse already, and maybe tackle the fact that eating healthy food is simply not an option for those on the lowest incomes in this country.
I’m sure that if the price of a healthy option was on parity with an unhealthy option, the majority of parents would go for the healthy food.