NBC pulled off a master stroke in marketing this weekend, when they placed a wedding announcement for Ugly Betty’s Wilhelmina Slater and Bradford Meade.

The announcement read:

Wilhelmina Vivian Slater, Creative Director at MODE Magazine, will marry Bradford Emerson Meade, media mogul and chairman of Meade Publications, on Thursday, November 8 at 8pm. To prevent excessive press coverage, the location of the wedding is not being released, but it will be covered exclusively on the ABC Television Network.

Ms. Slater works in New York as the Creative Director of MODE Magazine. She is a former supermodel who started in the fashion business as the assistant to former MODE editor-in-chief Fey Sommers. Ms. Slater is the daughter of the esteemed Senator Slater. She has one daughter, 17-year old Nico Slater, who is currently attending boarding school in France. The bride will be wearing a custom-designed Vera Wang gown for the ceremony and will be attended to by close friend, global fashion icon and pop superstar Victoria Beckham.

Mr. Meade, 60, is the founder and CEO of Meade Publications. He has 2 children, eldest son-turned-daughter Alexis and New York bachelor Daniel Meade, both currently co-editors-in-chief of MODE. Mr. Meade’s previous marriage to Claire Meade, the co-founder and co-owner of MODE Magazine ended in divorce in May 2007.