Hard man actor Vinnie Jones is fronting a new lifesaving campaign on behalf of the British Heart Foundation which carries the slogan ‘Hard and fast’.
Vinnie, who has of course starred in numerous gangster movies, and appeared on Celebrity Big Brother, is shown demonstrating how to carry out CPR that’s solely designed to keep someone alive until emergency services arrive.
And as you’ll see in the video after the jump – the ad premieres on TV tomorrow – it’s all really quite amusing, given the gravitas of the message.
Set to the soundtrack of Bee Gees hit Stayin’ Alive, Vinnie shows how to use chest compressions to keep someone’s heart beating. While he does so, his two henchmen get their groove on and have a little dance…
However, learning how to save a life is of course something everyone should do, and Vinnie explained to the Sun why he decided to front the campaign.
He said, “Learning how to do CPR is vital — it can save someone’s life. But it’s something loads of people don’t know how to do.
“My wife Tanya had an emergency heart transplant at age 21.
“I’ve been married to her for 25 years and I didn’t know how to do CPR — or cardiopulmonary resuscitation — until I started filming the ad.
“I’ve never seen a cardiac arrest but if someone collapses in front of you, you’ll want to know what to do.
“Of course, it’s incredibly nerve-racking. When I was filming on the dummy I was scared of pushing too hard but the crew were all screaming, ‘Harder, harder!’
“In the end I was really going for it — that’s the only way to do it properly.”
“The British Heart Foundation is saying that CPR is the best way to save someone’s life — better than giving the kiss of life.
“And in this day and age, who wants to be snogging someone they don’t know?
“I’m sure that before the weekend somebody is going to save someone’s life in the street and they’ll thank the British Heart Foundation for giving them that knowledge.
“Hopefully out of this there will be a big knock-on effect.
“By raising awareness, people will be more aware of the British Heart Foundation, and it will raise more money for the fantastic work they do.”
Here’s the ad…
You can get more information about the campaign, and the BHF, by clicking here.