Because the best adverts… are great films. Film4 want to celebrate the mini epic – adverts that borrow from the values of film and take their time to tell great stories. Adverts that stick with you. Ads that make you think. Ads you want to see again and again.

A shortlist of the best 12 long form (60 seconds or longer ads) has been created by a panel of advertising experts including creative directors, advertisers, media and advertising agencies. They’ve chosen the ads that they think are the most creative, filmic and that tell great stories but we need you to cast your vote to decide the winner!

On the Shortlist…..

Here Come the Girls, Boots

Do The Test, Transport for London

Magical, Vodafone

The Ex, Coke Zero

Cowboys, Carling

Go on Lad, Hovis

Watch Your Own Heart Attack, British Heart Foundation

Knife Crime, COI

Barnardo’s, Story Repeating

Tesco, Christmas Des

Sony HD TV, Bond

What’s in it for you?

Head to channel4.com/film4ads choose your favorite ad of the year from the shortlist, enter the competition and you’ll be entered into the free prize draw to win a top-of-the-range Sony Bravia 40″ LCD TV and home cinema system, It’s as simple as that! so head to the site now to make your vote count.